Lifecycle Strategy Consulting is a full-stack marketing consulting solution focused on aligning your product and marketing strategy with the customer’s motivation and journey. By utilizing an empathic approach from the customer perspective throughout the purchase funnel experience, customer acquisition and retention can lead to long term growth and recurring value.

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Nov 25

Nov 25 Optimize for Return Visits, not Bounce Rate

Kelly McGuigan

Optimize for Return Visits, not Bounce Rate

Use bounce rate as a red flag for possible issues lurking on your site, but don’t make design decisions aimed solely at chasing that second click. Optimize for long-term engagement through return visits and track deeper conversion goals.

Nov 25 Optimize for Return Visits, not Bounce Rate

Optimize for Return Visits, not Bounce Rate

Jan 11 Consumers in the micro-moment: What it means for auto brands

Nov 8 7 ways to win consumers on their path to purchase