7 ways to win consumers on their path to purchase
The path to purchase, from start to finish, is rarely linear—it's more akin to a scavenger hunt. Along the customer journey, one search can spark an entirely new idea or want. And one search can make the difference between your brand and the competition.
Raed more @ https://www.thinkwithgoogle.com/consumer-insights/consumer-journey-path-to-purchase/