Consumers in the micro-moment: What it means for auto brands
Mobile has changed the auto purchase journey. From researching brands while on a lunch break to comparing prices on the dealership lot, mobile has an impact every step of the way. Here we show examples of automotive industry trends and how real people behave in the five key auto micro-moments and what it means for your brand.
Read more @ https://www.thinkwithgoogle.com/marketing-resources/micro-moments/auto-brand-mobile-micro-moments/