Lifecycle Strategy Consulting is a full-stack marketing consulting solution focused on aligning your product and marketing strategy with the customer’s motivation and journey. By utilizing an empathic approach from the customer perspective throughout the purchase funnel experience, customer acquisition and retention can lead to long term growth and recurring value.
Five key steps comprise a standardized framework for customer journey mapping that can be scaled to any scope or timeline.
Read more @ https://www.nngroup.com/articles/customer-journey-mapping-process/
