Lifecycle Strategy Consulting is a full-stack marketing consulting solution focused on aligning your product and marketing strategy with the customer’s motivation and journey. By utilizing an empathic approach from the customer perspective throughout the purchase funnel experience, customer acquisition and retention can lead to long term growth and recurring value.

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Apr 26

Apr 26 Empathy made me a better leader and marketer. Here’s what it could do for your brand

Kelly McGuigan

Empathetic marketing: focus on listening to your customers - Think with Google

The CMO of Kate Spade explains why she has transformed her marketing approach to be more empathetic. It takes time and energy, but listening to your customers and talking to them instead of at them pays off.

Apr 26 Empathy made me a better leader and marketer. Here’s what it could do for your brand

Empathetic marketing: focus on listening to your customers - Think with Google

May 14 Polyhierarchies Improve Findability for Ambiguous IA Categories

Apr 24 Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop