Lifecycle Strategy Consulting is a full-stack marketing consulting solution focused on aligning your product and marketing strategy with the customer’s motivation and journey. By utilizing an empathic approach from the customer perspective throughout the purchase funnel experience, customer acquisition and retention can lead to long term growth and recurring value.
When an item fits in more than one category, your IA structure can include multiple parents for that item to avoid losing users.
Read more @ https://www.nngroup.com/articles/polyhierarchy/
