Ad attention research: Effectiveness hinges on more than just reach
Attention to ads differs greatly across screens.
Read more @ https://www.thinkwithgoogle.com/consumer-insights/ad-attention-research-youtube-vs-tv/
Lifecycle Strategy Consulting is a full-stack marketing consulting solution focused on aligning your product and marketing strategy with the customer’s motivation and journey. By utilizing an empathic approach from the customer perspective throughout the purchase funnel experience, customer acquisition and retention can lead to long term growth and recurring value.