Lifecycle Strategy Consulting is a full-stack marketing consulting solution focused on aligning your product and marketing strategy with the customer’s motivation and journey. By utilizing an empathic approach from the customer perspective throughout the purchase funnel experience, customer acquisition and retention can lead to long term growth and recurring value.

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Oct 4

Oct 4 Driving Loyalty by Satisfying the Needs of the 'Thumb Generation'

Kelly McGuigan

Driving Loyalty by Satisfying the Needs of the 'Thumb Generation'

Sephora makes beauty personal for its shoppers. Mary Beth Laughton, SVP of Digital, shares how the brand is creating a virtuous cycle of loyalty with Millennials across every touchpoint and micro-moment.

Oct 4 Driving Loyalty by Satisfying the Needs of the 'Thumb Generation'

Driving Loyalty by Satisfying the Needs of the 'Thumb Generation'

Oct 18 5 online video trends to inform your 2017 media plan

Jul 4 Brand Is Experience in the Digital Age